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We met with Park Yoon-seop, CEO of Penakova (hereinafter referred to as Yoon), and Park Cheon-seok, executive director of Penakova, who are self-proclaimed as an alibi for the horse industry beyond horseback riding. Park and Park had known each other since they started their own businesses. Park worked in the fur and leather sectors, and I was in the transportation sector. As they transported a lot of fashion, they got acquainted with each other. As they had difficulties going their own way, they wanted to work together to achieve something. So, in August 2015, people talked about creating a horse riding brand that specializes in horseback riding instead of Modniye Dream and establishing a horse riding fashion company. So, they established Penakova Korea. All rights, including intellectual property rights related to horseback riding, that were previously held by Modnier Dream, were transferred.
Tuesday, June 23 2026 - 01:14 AM
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Dubai's street stalls are really hotel-class compared to our street stalls. First of all, the area of street stalls is large, and air conditioning is installed in each street stall. And everything is pleasant. Next to it is a grasslands for exercise, which is a place for eight people to stay. It is unimaginable for us. It is true that Dubai is a rich country. However, even if it doesn't go that far, the old Martha needs to be improved first. Horses can improve only when they are comfortable. It's the wind from each other. Triple Nine, who returned to Incheon on April 5, is currently waiting in a quarantine center and preparing for quarantine. On the day of the interview, Choi Byung-bu showed special affection by checking the safety of Triple Nine in person. An office facing Choi Byung-bu, who is full of horse-related plaques.
Tuesday, June 23 2026 - 01:11 AM
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And the word "nani" means an international rating of 113, so he later ran in a 2,000-meter race at the Dubai World Cup. I came in fifth place, and I got on the same plane as Masu Yoshida who came back from Dubai. How much Masu Yoshida bragged to me by showing the video. We won the match. To be honest, objectively, it is true that the difference with Japan is remarkable. The difference was huge just by looking at the size of horse racing officials in Dubai. There were about 10 horse racing officials from Korea, but in Japan, there seemed to be about 30 to 40 reporters and about 100 reporters including those from Korea. There was a ceremony to deliver the Dubai World Cup achievement defeat at the Bukyeong, Let's Run Park, on Sunday last week. I jokingly said this there. "We are worried about whether our horses will be able to adapt well to staying in a good stable like a hotel for three to four months and then returning to Korea."
Tuesday, June 23 2026 - 12:53 AM
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There is no special episode. If anything, we talked about it jokingly. The last Godolphin Mile race was raining a lot the day before, and since other horses have probably not been in many rain races, we jokingly said that we hope it will continue to rain. Since we've run in rain and wet sand, we thought it would be advantageous if it continued to rain. However, it rained on the morning of the competition, and when I was running the race, it didn't rain. I met Masu Yoshida of Japan in Dubai. It is the face of Nani, a famous Japanese horse. We will face off on Super Saturday, with Triple Nine ranking fifth and Nani ranking sixth, which is why we won. Park Kang-ho, Ambassador to the United Arab Emirates, and his wife visited the stadium and jokingly said, "Japan still won."
Tuesday, June 23 2026 - 12:51 AM
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I think Triple Nine's advance to the final round of the Dubai World Cup was meaningful in confirming the level of domestic horses. It has been selected as the representative horse of the year for the second consecutive year, and the footprint of the Korean horse "Triple Nine" on the world's best stage confirmed the current capability of Korean horses and also told us the current location of Korean horse racing. And it also suggested the direction and tasks for domestic horse racing in the future. In July last year, several Korean horses participated in the Singapore Horse Racing Competition. One of my words, "triple five," took part in the event, and the horse's performance was not good afterwards. He had a two-month vacation due to poor racing performance in October and November. Perhaps because of such experience, he was not happy to participate in international competitions overseas, but he was reluctant to participate in an instant.
Tuesday, June 23 2026 - 12:47 AM
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You have to know how scary the power of culture is. In culture, money is a story. In order to be reputable, the story must have life. For example, only popular singers are sung at a spring onion festival in Gupabal. The festival should have residents participate by utilizing the characteristics of the region, but the cultural consciousness or level is low. If we use the horse culture that only we have as contents, we can create jobs. We are ashamed of the reality that we, even though we are a horseback riding people, cannot restore a single tradition. We have introduced advanced technologies, benchmarked them, conducted experiments, and held festivals, but they had no results or effects.
Monday, June 22 2026 - 11:23 AM
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Even now, rider Park Tae-jong is very embarrassed during interviews, but at that time, he was shy enough to shoot 100 times to say a word. In the process, we became very close to each other, and later jockey Park Tae-jong even toyed with the camera. The process of getting to know one person through the medium of broadcasting made me learn and realize so much. In addition, I remember the series that was held under the title of on-site tour. I always feel this while working here, but fans seem to be filled with misunderstanding and distrust that cannot be helped as they watch the horse race while betting money.
Monday, June 22 2026 - 11:19 AM
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However, finishing even one out of 10 means that I have definitely improved a bit compared to staying there without challenges, and that's what gives me energy. It's a problem because people around me are having a hard time. When I joined the company, there were no professional horse racing broadcasting programs. At lunchtime, I sent out Family Entertainment and Animal Kingdom. After a meeting to create our own horse racing program, I tried to plan the broadcast for the first time, and the first broadcast I produced was a 15-minute documentary. It is the first work I will never forget. Jockey Park Tae-jong, who had won 2,000 recently,
Monday, June 22 2026 - 11:16 AM
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Nevertheless, he emphasized that "the horse industry will definitely develop without a doubt." When asked for a word from readers who were still waiting for his voice, who was an announcer, he said, "I joined the company as a public official and retired after being an executive. I have a deep affection for Korea's horse industry, so I am still working at a school." He also said, "Although what I have done all my life is publicity, it is too difficult for the horse racing industry, where negative perceptions have been strongly established since the initial stage of settlement. The Korean media has never even carried Korean horse racing on the front page,
Monday, June 22 2026 - 11:11 AM
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Since last year, he/she has discussed with Kangwon Land to promote mountain horseback riding in winter and explored the area one by one to develop a horse-riding tracking course using the "Untan Road," which carried coal. It was popular with a large number of horse-riding hobbyists attending, but he/she felt sorry that he/she is currently at a standstill due to budget problems.As a former executive of the Korean Horse Association, he took the lead in innovating and promoting his image, and when asked why the horse industry is not well promoted to the public today, Professor Cho Jung-ki said, "To succeed in the horse industry,
Monday, June 22 2026 - 11:08 AM
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Professor Cho Jung-ki of Gangneung Youngdong University, who led the innovation and promotion of the Korean Horse Association until his retirement as head of marketing in February 2014, visited the headquarters on July 1st. Professor Cho Jung-ki first introduced the horseback riding industry department of Gangneung Youngdong University, which was established in 2015. Gangneung Youngdong University, which is a private and junior college and specialized in medical and tourism, is actively supporting students' start-ups and employment, and is aiming to cultivate the most necessary human resources for the horse industry
Monday, June 22 2026 - 10:59 AM
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An assistant coach Min Ki-choon is asking Hiraga Ranch how to use the heart rate monitoring device. A heart rate monitor is a device that measures the level of heart rate during a training session and finds out how hard a racehorse is to perform in a training session. The pacemaker is to attach electrodes to the belly band, put the remaining pieces of horse gear in the order of its normal duration. The most important thing is the human eye, but there are also various scientific methods that can be used as evidence. You can tell by looking at your heart rate after training and how fast you returned to normal. You will recover quickly when you are in good condition.
Monday, June 22 2026 - 10:56 AM
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Even if you introduce exercise physiology, it is important to try different teaching methods if you do not fit the racehorse. It is most important to create an atmosphere in which you can try and try from various angles. Although exercise physiology is a difficult study, if even one person tries it, someone who has seen it will try it, and gradually, an atmosphere of trying it is created. I think it is very different depending on the ability of a horse. During the development period, it is important to understand people's horses and train them through breaking. When you have a bad wall, it is also difficult to fix it.
Monday, June 22 2026 - 10:49 AM
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Because the figures are recorded, you can understand the overall situation of the assistant, saying, 'This is how the assistant was teaching today.' In Japan, time assistant is also considered a way to communicate with horse racing fans. It is one of the indicators that horse racing fans can see how the assistant instructed the assistant. For example, in Japan, when an assistant instructor says, "Today's training is 16 seconds," track riders should come in accordingly, not too fast than 16 seconds. They follow the instructions of the assistant instructor for sure. Just by keeping track of it, you can make strides in making good assistants.
Monday, June 22 2026 - 10:39 AM
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Usually, the weight of a Thoroughbred heart accounts for 1% of its weight, weighing about 5 kg. The TM Opera, one of Japan's strongest horses, weighed about 7 kg after weighing the heart later. It is important how much the heart weighs compared to its weight. It is important to make the heart of a horse bigger. As people often say 'sports heart', training makes the heart bigger. Anaerobic exercise occurs when you train strongly, and sprinting along with anaerobic exercise also strengthens the heart. First of all, you need to develop your endurance so that you can sprint, and after that, it is important to have a good assistant in good condition.
Monday, June 22 2026 - 10:37 AM
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In order to gain the ability to run, you have to let them run. He said that you can make strong horses through training, but there are horses that can only run at high speed. What would the good horses do if they don't go as the jockey tells them to do? Come to think of it, even the good horses are capable. Japan has a horse called Mihonobrubon. Mihonobrubon was a short-distance runner, but it mainly used hills to develop endurance and thus won the title at the Japanese Grand Prix. If you look at the video of the Grand Prix, Mihonobrubon started out as a good runner and went straight to the finals.
Monday, June 22 2026 - 10:33 AM
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Running uphill improves cardiopulmonary function, allowing you to breathe stably. Going up on the hind legs reduces the risk of injury. You can also correct your posture. When racehorses try to run with their heads raised, but when they teach on the hillside, they naturally lower their heads. Also, the hillside is very important, such as enabling interval training. Thank you for talking a lot about the importance of hillside. I plan to introduce a hillside in Pukyong in the future. However, it takes time to make it. I know that in the past, it was said that a treadmill can also have a hillside effect, but if you want to achieve an effect similar to that of a hillside, you can use a treadmill.
Monday, June 22 2026 - 10:30 AM
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He said that using hill-based techniques improves cardiopulmonary functions, enables interval training, and significantly reduces the risk of injury. Martha said that during the visit, they were able to learn about specific and scientific training methods. It can be an opportunity to pay attention to the meaning of training and what changes are made by teaching racehorses. Introducing exercise physiology does not immediately improve a racehorseshoe. However, if you study sports physiology, you can shed more doubt and focus on making stronger horses because it can provide scientific evidence on why you are conducting such training.
Monday, June 22 2026 - 10:21 AM
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Despite the difficult content, Pukyeong officials tried to learn by asking a lot of questions to introduce a new teaching method. After doing strong training, they asked a lot of questions about how and how much to rest. If horse owners understand the principles of racehorse athletic physiology, they can scientifically understand what changes occur when training racehorses. Although the ability of racehorses does not improve immediately by introducing exercise physiology, it can provide a scientific basis for why the massage officials themselves are training racehorses. Racehorses' athletic physiology is the work of preparing a scientific argument for intuition.
Monday, June 22 2026 - 10:16 AM
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Until now, we have tried to solve problems in the wrong places. The problem finally comes to the conclusion that a "horse industry development department" should be created to unify the channels for integration of ministries and agencies. Since the department is intertwined with various fields such as education, health care and culture, and is not familiar with administration and administration in the field, brokers are active and long-term business is left behind. It's time for believers to donate to culture instead of just to universities. Are our words so embarrassing? This is why foreigners criticize China's Northeast Project and Japan's Dokdo issue and don't know the importance of ours.
Monday, June 22 2026 - 10:13 AM
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He liked it very much when the sound of drums reminded him of the sound of hearts and hooves. He is also dreaming of a kind of "horse-riding culture village" to make good content and preserve the horseback-riding culture. It is a place to teach horses to popular artists who participate in historical dramas and to raise the level of completion of his works to gain cultural competitiveness. It is to train horse-riding culture leaders by creating a horse-riding school like the action school in Paju. It takes three to 40 years to improve and export all varieties, and it is lagging behind in competitiveness with Europe. The horse racing facility is being opened on a city-level basis to improve the operation of the horse racing facility,
Monday, June 22 2026 - 10:08 AM
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First of all, I want to make a horseback riding stand like the United Kingdom, wear traditional clothes, and work at Gwanghwamun intersection to promote Korean language culture to domestic and foreign tourists. As a kind of traditional restoration project, the horseback riding station will play the role of a moving landmark. It is not difficult to lose sight of the traditional Korean culture of the horseback riding people. It is not a difficult task. You can use the hallama and select and use it as a special soldier for students at horse-related schools and utilize them with your special skills. All you have to do is to prepare
Monday, June 22 2026 - 10:05 AM
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You have to know how scary the power of culture is. In culture, money is a story. In order to be reputable, the story must have life. For example, only popular singers are sung at a spring onion festival in Gupabal. The festival should have residents participate by utilizing the characteristics of the region, but the cultural consciousness or level is low. If we use the horse culture that only we have as contents, we can create jobs. We are ashamed of the reality that we, even though we are a horseback riding people, cannot restore a single tradition. We have introduced advanced technologies, benchmarked them, conducted experiments, and held festivals, but they had no results or effects.
Monday, June 22 2026 - 10:02 AM
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As I was producing broadcasts, I also covered a lot of auctions. Naturally, I became interested in my ancestry and studied, so it became fun to watch auctions. If that develops and the auction proceeds, it would be nice to tell this story about this horse. That mother has a story like this, and I think she started with the thought. However, it was not easy to be new. The prevailing opinion was that there was no need to put a new person and a female auction house in addition to the existing auctions because they were so solid and stable. Fortunately, some people agreed with the opinion that new changes were needed,
Monday, June 22 2026 - 10:00 AM
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However, if we are to proceed properly toward an advanced horse racing country, we believe horse racing should be centered on horses and that there should be a broadcast in which horses' names are shouted at at the beginning. In fact, compared to foreign countries, Korea is using horse racing and purple, making it much easier to broadcast. However, I think this should eventually change to face-to-face. Horses in grades 1 and 2 are so well known that it is not that difficult to memorize, but lower grades are very difficult.The broadcast that I really want to do is a broadcast with emotions and soul like a foreign country.
Monday, June 22 2026 - 09:48 AM