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They are not limiting themselves to horse racing tracks or merely promoting the event; instead, they are visiting farms that have grown to the scale of those in the eastern and western regions to demonstrate it firsthand. It shows scenes of actual training. By doing so, many nearby farmers attended.One may have doubts about the effect of the standard manual. So we designated a pilot farm. Among the producers, we designated four farms that are well-equipped and motivated. We selected 24 animals from your farm and are actually training them according to the manual.
Saturday, August 01 2026 - 01:46 AM
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Graduates who learned that process and manual at school come out to carry out that process professionally. For example, after completing the training process, a student graduates, signs contracts with 15 farms, and regularly visits them, training those horses according to their needs and the process. The plan is to provide them with training expenses and enable them to make use of horses, rather than having them enter the racetrack or stay long-term after joining and pay a management fee. We are working together in close cooperation with the school.
Saturday, August 01 2026 - 01:43 AM
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Knowing that other farms are also benefiting, we hope it will be distributed quickly.First, there is the problem of aging farms. Aged farming households cannot do this work even if they want to do it together. We are also discussing another suitable policy with Jeju Halla University. The professor would make the standard manual, but since he couldn’t do it alone, students came in and handled the practical work. We are planning to link the timing of these students’ graduation with job opportunities.
Saturday, August 01 2026 - 01:40 AM
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Jeju Halla University, which produced the training manual, and representatives from the pilot farms meet once a month to present the results and address any difficulties, refining the manual accordingly.After this process goes on to some extent, the horse created according to the manual comes out. Data tracking will be used to compare horses that have undergone training at demonstration farms with other horses, based on age. We will track and fear just how much the timing of race entries is getting earlier, and what the results are after they are entered.
Saturday, August 01 2026 - 01:37 AM
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Last year, a roadmap was drawn in the mid- to long-term race resource management plan to strengthen the competitiveness of Jeju horse racing. Now, horses that have not been trained, and horses whose training level has not been evaluated at all, also enter directly as racehorses. It takes about 90 days from starting training here to going to the race. We cannot continue with this system.Gradually, at first, some of the horses that have completed the departure inspection are allowed in.
Saturday, August 01 2026 - 01:34 AM
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Second, we drew a mid- to long-term roadmap so that it would not end with simply creating and distributing a manual. Just as a study pattern is determined by the college entrance system, it is important to set the conditions and direction for joining as a racehorse. Just as it takes at least five years to reach the level of fear in the training process, we cannot do it immediately, but we will begin by signaling how the requirements for entering the racehorse industry will proceed step by step in the future, and what preparations producers and owners need to make.
Saturday, August 01 2026 - 01:31 AM
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First, we prepared a “school system” that organizes the production process systematically. Last year, we first reviewed good research materials on how to handle production of things like Seorabad, and how to develop them in the early and late stages. There is plenty of information about the Seorabad both abroad and in Korea, but there was not a single record of the Jeju horse. The standards related to Seorabad could not be applied to Jeju horses. So last year, we created a standard manual for production, breeding, and training suitable for Jeju horses,
Saturday, August 01 2026 - 01:28 AM
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In fact, the staff working at LetsRun Park Jeju had also been concerned about this issue, but there were limitations due to internal circumstances. Because there were various conflicts as the Halla horse and the Jeju horse ran together, there was no capacity to systematically invest training or energy.At the end of February 2016, with the signing of an agreement on the development of the horse industry, the obstacle to going to Jeju horse racing was removed. I couldn’t carry the Jeju horse race on like this. I had to provide products that customers wouldn’t feel embarrassed about.
Saturday, August 01 2026 - 01:24 AM
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Unlike Thoroughbred, where production, training, and development are systematized, they are being put into racing at some point simply because they have reached an age. Because they come in without proper training, their expertise is lacking and accidents happen frequently. Even the horses’ running level drops. The ability is good, but the words and the deviation are also severe. Overall, the quality of the race is declining. Jeju horse racing is broadcast in Seoul and Busan, but there were also complaints from customers saying,
Saturday, August 01 2026 - 01:20 AM
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Since 2014, Deputy Director Kim Jin-gap, who has been in charge of Jeju race resource management at LetsRun Park Jeju, has also been making painstaking efforts over the long haul as the person in charge, developing related policies and manuals, persuading farms, and leading education efforts. On May 7, we met on site with Kim Jin-gap, head of the Race Resource Management Department at LetsRun Park Jeju, to hear about the progress, including the systematic breeding process of racehorse Jeju horses.
Saturday, August 01 2026 - 01:10 AM
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Marketing Headquarters, and Kim Jin-gap, head of Jeju’s Race Resource Management Department, have continued to communicate with farmers with a responsible attitude toward this important issue, constantly developing related policies and applying them on the ground.At a special zone meeting held in Jeju last June, Jeon Seong-won, head of the Win-Win Marketing Headquarters, drew attention to the central government’s interest and said, “Starting in 2023, we have set a direction with Jeju Special Self-Governing Province to develop Halla horses,
Saturday, August 01 2026 - 01:07 AM
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While horseback riding, I began to connect directly with the horse. As I touched and rode the horses myself, I found myself unknowingly captivated by their charm. I always read books and watched videos about horses, and I searched for various educational programs, nurturing a dream of raising a horse. After graduating from university, I happened to get a contract position at Jeju Fattening Farm. While working, I saw and learned a great deal about horses and acquired knowledge. After the contract ended, I began seriously raising the horse.
Saturday, August 01 2026 - 01:03 AM
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There is a lack of knowledge and experience in personnel management and government policy necessary for running a ranch. I thought I knew a fair amount of speech and had studied a lot, but raising it myself turned out to be different from what I had imagined. I had dreamed of a life where I could run and play with words and live at ease. But in reality, besides horse management, there are many tasks to do such as pasture management, facility management, and government support, so there are many difficulties.
Saturday, August 01 2026 - 12:59 AM
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Over the past five years, a horse industry project was launched as a government policy. As far as I know, it first began between 2011 and 2012, and if the first five years were spent creating 500 equestrian venues and training specialized equestrian personnel as part of the initial project, it seems that the five-year plan for the future development of equestrianism is currently at a standstill.Therefore, I think we need to transform the drifting project into a virtuous cycle structure that can encompass everything, including the sales market.
Saturday, August 01 2026 - 12:57 AM
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Last year it was held on the lawn course, and this year it took place at the Sonopellice Equestrian Club. We also wanted to introduce and show Sono Felice Riding Club to the public, and it is true that last year, due to inconveniences with the practice arena and other facilities, we were unable to provide the horses with the best possible environment. This year, we played in a dedicated field so that the horses could compete in their best condition. Although it lacked the beauty and style of a grass field, competing in a dedicated venue allowed for a focused and compact match,
Saturday, August 01 2026 - 12:54 AM
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However, Daemyung is striving not only to broaden the base of equestrianism but also to maintain the original spirit of “Mayon Eohos.” We plan to continue developing the meeting of sports and culture without being swayed by any external pressures.Kim Hong-chul, the director who once served as the head coach of the national equestrian team, was seen not leaving the venue for three days in a row while the May On-a-Horse/2017 Daemyung Cup CSI3* was taking place. Before the obstacle course, he personally continued explaining the course to the audience,
Saturday, August 01 2026 - 12:51 AM
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Compared to baseball, which has risen to become one of Korea’s representative sports, the popularization of equestrianism may sound like a distant prospect. However, during the second edition, the audience’s enthusiastic response and attention witnessed on site convinced us that the popularization of equestrianism was not far off, and it became the driving force behind organizing “May On Eohos 2017.” Going forward, Daemyung Group intends to lead efforts to popularize equestrianism by combining the diverse cultures loved by the public with equestrianism.
Saturday, August 01 2026 - 12:48 AM
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During his 30 years at the Korea Racing Authority, he researched the expansion of customer service, the internet betting business, gambling industry regulation, and issues related to illegal gambling. Service team leader, head of the horse racing management office. Served as General Affairs Manager, Director of Business, Director of Off-track Betting, Branch Manager, and Head of the Fair Horse Racing Headquarters. This is the first case since the related regulations were changed at the end of 2016, where a Grade 1 executive was appointed to an executive-level division head position.
Friday, July 31 2026 - 11:19 AM
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The reason why facility operation and development, marketing, distribution, service, events, and program planning are necessary is for the consumers. The consumer market can only be revitalized by becoming consumer-centered, but currently the equestrian industry is centered on riding stables rather than consumers. Whether it’s appointing an instructor with a sports background, putting horses at the forefront, or relying on facilities and atmosphere, it is not consumer-centered. Other leisure sports,
Friday, July 31 2026 - 11:17 AM
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Although there is some support from the Korea Racing Authority, the current auction market, which focuses mainly on two-year-olds and has producers cover most of the costs of early and late-stage breeding, is increasing the burden on producers. If conditions are created in the future so that the association takes the lead in nurturing the later generation, active support is needed.Ideally, to restructure the auction market to focus on first-generation horses, as in advanced countries, various support measures and systems should also be put in place.
Friday, July 31 2026 - 11:11 AM
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Starting this fall semester, Sejong University’s Graduate School of Industry will launch the country’s first master’s program in the “horse industry.” I ask many people involved in the horse industry to take an interest and participate. I believe that if master’s-level experts are produced with the active support of the horse industry sector, it will greatly contribute to the development of the horse industry. We ask for your continued interest and participation.Kim Hak-shin, a professor at Sejong University’s Graduate School of Industry,
Friday, July 31 2026 - 11:09 AM
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As mentioned earlier, do not speak negatively of other riding clubs, and instead find your own unique characteristics to give your club its own distinct identity. In the mobile age, where consumers choose everything in the palm of their hand, simply saying that we are the best equestrian center means nothing to them. What matters more is how much service is provided with the consumer at the center. Since you can’t do everything, you need to find something specialized. It would be good to make use of the natural environment of one’s own region
Friday, July 31 2026 - 11:05 AM
Comments:
The reason why facility operation and development, marketing, distribution, service, events, and program planning are necessary is for the consumers. The consumer market can only be revitalized by becoming consumer-centered, but currently the equestrian industry is centered on riding stables rather than consumers. Whether it’s appointing an instructor with a sports background, putting horses at the forefront, or relying on facilities and atmosphere, it is not consumer-centered. Other leisure sports,
Friday, July 31 2026 - 11:01 AM
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Rather than that, we need to first ensure that basic facilities such as changing rooms and showers are well equipped, and then carefully tailor everything step by step through facilities or layout arrangements that allow accompanying people to watch the horseback riding.In golf, known as a nearby leisure sport, this aspect is well utilized. In the past, golf instructors who taught golf would pressure their golf customers and teach them by boasting that they were former players. However, as golf gradually became more popular and spread,
Friday, July 31 2026 - 10:53 AM
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For the equestrian industry to grow and develop, local riding clubs themselves need to have their own grading system. And you also need to provide services and marketing at a level that matches that. Relevant organizations should establish standards for industry standardization, and educational institutions such as schools should ensure that standardized services are provided to consumers through the development of active educational programs. Only then can the overall image of the horse industry improve and continue to develop.
Friday, July 31 2026 - 10:50 AM