Guestbook

test008

Until now, when discussing horse racing, we have approached it from three perspectives. It is a principle of competitiveness based on defeat in championship, a principle of fairness that minimizes rational advantages and disadvantages among product components, and a principle of policy that pursues equity and rational distribution among members of racing. However, this applies equally to the management activities of all sports and companies, not only to the horse racing world. Until now, horse racing society has been buried only in the natural principle of horse racing and has not considered the principles for future development and leap forward. Leisure consumption, including betting, is rapidly changing. In order to reflect the tastes of different consumers and maintain the glory of the past, horse racing also needs to consider several things, which are cooperation, communication, and future. All popular sports are moving on the basis of close teamwork of all participants, including athletes, clubs,

test008

What is the task that the New Business Headquarters will promote? First of all, as mentioned in the footstep background, you will draw a big picture of securing the social existence of Korean horse racing society and the social legitimacy of horse racing. Based on the picture, the consent of the media, the government, the National Assembly, and internal and external stakeholders will be obtained, and the picture will be executed one by one. The second is to utilize and organize idle assets generated in the process of business expansion. Assets that have not been able to utilize, such as Gyeongju Racecourse, Seocho and Mapo OTC sales sites, have been invested, but require wisdom to find hidden values and a decision to quickly judge and implement the gains and losses of understanding. It is one of the most difficult tasks entrusted to the headquarters. The third is to create a digital revolution that combines horse racing content and ICT. Recently, popular sports such as soccer and baseball are attempting to

test008

The Korean Horse Racing Association, a public company, cannot be an exception. Public enterprises exist for special purposes. If the purpose of their existence is not social consent or resistance from the people, there is no future for the public company. Horse racing has entered a decline around the world. Everyone in the horse racing industry knows how the European and American horse racing industries are declining. In the face of the slow but very certain fate of the decline, concerns about the future Korean Horse Racing Association began. The Korean Horse Racing Association will celebrate its 70th anniversary in 2019, the 100th anniversary of horse racing in 2021, and the new 100 years of horse racing will begin the following year. It is time for a new paradigm shift that has shed its traditional values from the historical turning point of Korean horse racing. In the face of these serious concerns, Chairman Wise Kwan has found a breakthrough in the great transformation of perspective and frame, and the

test008

In particular, curiosity about the New Business Promotion Headquarters increased last year when Kim Cheol-joo, who led the wise-willed Korean Horse Association policy at the forefront, was appointed as the head of the Future Strategy Planning Office. In response, we met with Kim Cheol-joo, the head of this paper, to hear about the background of the establishment of the New Business Promotion Headquarters, what the New Business Promotion Headquarters is promoting, and what kind of new policies are in the Korean Horse Association. I am curious about the background of the establishment of the New Business Promotion Headquarters. The New Business Headquarters is, in a nutshell, preparing for future milestones in the Korean Horse Association. The business environment of a company is changing rapidly. The business environment and horse racing environment of the Korean Horse Association are also changing so rapidly that it is unpredictable. If companies do not prepare in advance in such a time of cataclysmic

test008

The innovation of horse racing, which is advocated by Chairman Hyun Ji-kwan, is "openness, competition and market expansion." Last year, Chairman Hyun stressed the need for horse racing innovation as a result of desperate reflection on horse racing products, which are being neglected after bone-cutting self-reflection to overcome this crisis, saying that Korean racing faced an unprecedented crisis such as the expansion of over-the-counter sales offices and the full implementation of electronic cards at a time when customers plummeted 42% over the past decade and sales were on red light. The Korean Racing Authority is pushing for internationalization and advancement to find the right path for Korean racing. In particular, this year, it is planning various policies to improve the constitution of Korean racing, along with major projects such as Part II promotion, the hosting of the Korea Cup International Racing Authority, and the hosting of the 2018 Asian Racing Authority. In this paper, we would like to

test008

The Korean Horse Racing Association! The year 2016 is expected to be an important watershed that will determine the future of Korean horse racing. In 2015, the Korean Horse Racing Association pushed for major changes and innovations to reverse the Korean horse racing, which shows signs of decline, but the negative image underlying the society has hardly improved. The establishment of a new Seocho and Mapo branch, which was promoted by the Korean Horse Racing Association, fell through, and the Yongsan branch, which started operation after many twists and turns, had to suffer from strong opposition from some local residents and civic groups. The Korean Horse Racing Association has been making continuous efforts to improve its negative image as it faces a crisis of a gradual decline in sales and a decrease in the number of horse racing people since its peak in the early 2000s. In particular, since the inauguration of Chairman Wise Kwan, the first businessman to serve as the head of the Korean Horse Racing

test008

Chairman Hyun said that the Horse Racing Association has been strengthening communication with customers by launching a new brand called Let's Run Park in place of the Racecourse over the past three years and transforming the existing over-the-counter sales center into a cultural empathy center where various cultures coexist. In addition, it has transformed the racetrack from a space where families and couples can come and enjoy without any burden, such as opening an "Amazing Lounge" with various experience facilities and convenience facilities in the Ferris wheel of Let's Run Park Seoul and holding events and cultural events throughout the year. In addition, he stressed that internal innovations such as introducing competitive principles in management and organizational management are successfully being promoted.

test008

Let's not talk about horses. The winner of horseback riding is a person who started without knowing anything. While working in the livestock industry for a long time, I gave my first son fattening. Meanwhile, an FTA was concluded with the United States. Now, I thought that I could not do the fattening business either. I asked my son, who used to be in the fattening business, if he was thinking about running a horse riding course business. He also said he would try to do it because he thought the horse riding business had a vision rather than a fattening business. Then, he asked me to bring him an equestrian instructor's license. After his son acquired the equestrian instructor's license, he started the equestrian business in earnest in 2007.

test008

When using a treadmill, it is only the size of a treadmill, so you have to use a higher slope than a normal hillside. However, while treadmills have the effect of improving cardiopulmonary function, they are inferior to other effects, such as running ability. In order to gain the ability to run, you have to let your person run. This is both true and wrong. Strong horses have never had small hearts. When I checked the size of their hearts later, strong horses' hearts were all big. Big hearts definitely have excellent cardiopulmonary function. Usually, the weight of a solid heart is about 5 kg, accounting for 1% of Japan's weight. As a result of later measuring the heart weight of "TM Opera," one of Japan's strongest horses, it weighed about 7 kg. It is important how much your heart weighs compared to your weight.

test008

As the positions of heads of organizations under the Ministry of Agriculture, Food and Rural Affairs, including the headquarters of the Agriculture, Food and Rural Affairs and the Korea Institute for Quality Evaluation of Livestock Products, have been vacant for some time since late last year or have been adjusted to acting as acting head of the agency, there have been a lot of controversies in related media. The Rural Development Administration is an exception. Lee Yang-ho, head of the Rural Development Administration, has already celebrated his third anniversary since his inauguration in March 2013. Thanks to Lee Yang-ho's practical leadership centered on the field, the Rural Development Administration was selected as the "Excellent Agency" after receiving excellent grades in all areas, including government affairs, policy promotion, and government 3.0 collaboration, during last year's evaluation of the government's work. Let me introduce an interview with Lee Yang-ho, head of the administration,

test008

Unless these issues are resolved, the horse industry will remain the same five or 10 years from now. Chairman Lee Young-yoon was outspoken. Although he was sorry that his voice would crack due to the aftereffects of the surgery, the interview lasted for more than two hours. Did he have a lot to say because horses were survival and the Korean horse industry is an important legacy to pass down to future generations? Chungju Horse Racing Club, run by CEO Lee Young-yoon, will be relocated to the area of Jangdaesan-gil in Geumga-myeon. Adjacent to Chungju, Jecheon, and Cheongju, the resort is a general resort called Chungju Horse Racing Farmland, which allows visitors to re-create and experience soccer fields, fishing grounds, and various rural areas. It also runs programs such as Kids Horse Racing School. Chairman Lee Young-yoon was appointed as the first chairman of the Korea Horse Racing Producers Association at an promotional event in November last year.

test008

The market for production farms is horseback riding, and the athletes who buy horses. It is important to ride horses with safe horseback riding, but it is difficult and the market is blocked. It is also difficult to ride horses because obtaining permission is complicated. Even if unlicensed equestrian venues want to obtain permission, they are in a situation where there are many regulations. Inter-departmental cooperation is important, but the farmland law must be revised first. In accordance with reality, regulations should be relaxed and distance limits should be relaxed to about 100 meters. We also need to devise a plan to cultivate unlicensed equestrian venues. It is wrong to prevent them from violating the law. Only when the equestrian venues, the main axis of the equestrian industry, are revitalized will the equestrian industry and the horseback riding market be revitalized. Why discuss and make suggestions after a seminar study? I will only collect opinions and reflect them in the revision of the law

test008

He also said that in order to foster the horse industry as a leisure industry, the government's regulatory improvement should be accompanied, and he expressed his opinion that it is necessary to ease restrictions on the establishment, citing over-the-counter sales centers that have recently been opposed by local residents. Chairman Hyun said, "In the case of over-the-counter sales centers, the Gambling Industry Supervision Committee limits them to less than 32 by the total amount system," and explained, "From the horse society's perspective, over-the-counter sales centers, which account for 70% of sales, are important, but since they are tied up in numbers, we tried to operate them as large as possible in the city center, and there are difficulties that cause damage to the surrounding areas."

test008

The economy of Suanbo, Korea's largest hot spring district, has been dead for 20 years, so we tried to attract a Malmural Complex Leisure Town, including Utopia Co., Ltd. and an over-the-counter sales center, and public opinion was good, but the city opposed it using speculation as an excuse. If this had been carried out well, it would have been a special zone in Chungju, and the horse industry would have been revitalized. What is the immediate task for the development of the Korean horse industry? The original purpose of the Horse Industry Promotion Act is to allow farmers to use their horses to make profits in preparation for the era of free trade agreements. However, which farmers can easily come forward because they are bound by various restrictions. The initial investment cost is also considerable. In the current situation, it will take more than 10 years to recover the principal amount of money to make by riding a horse. It is better not to expect income from farms, but not to do so.

test008

He formed a horse industry development committee including the president of Konkuk University and the head of the association for livestock activities, and served as an advisor for the design of Suanbo's horse culture and leisure town. For the first time in the country, a 25.4-kilometer one-way equestrian trail along the Namhan River was created from the budget of the Ministry of Culture, Sports and Tourism. More than 220 horses from across the country participated in the 40-kilometer endurance competition for three years starting in 2012. When Rep. Lee Jong-bae, who was interested in the horse industry, served as mayor, he provided a lot of support including sawdust and competitions, but now the budget has almost been cut. All the foundations have been lost and the situation has become worse. The government even proposed to build a city equestrian stadium in Chungju for the National Sports Festival next year, but it failed, and the government will use the Sangju International Riding Stadium.

test008

We need to lower the cost of breeding or artificial insemination. In the early years of 2013, 300,000 won was provided per each or two, but even that was cut off. Since the livestock development fund is invested, practical support is needed for the production process of farmers. It is also necessary to place a separate horseback riding for longevity. Since our association has also been launched rather than through a specific company, we believe that promoting the import of horseback riding through the association will help the association and the production farmers at a more economical price. We will promote it after consultation with the government and the horse racing society. They are also making efforts to develop the horse industry in the vulnerable Chungbuk region and Chungju city. Chungju, the center of Korea, is two hours away from the whole country. Many famous elite athletes have also been produced in this area. There are many festivals in the Chungju area, but they are leading horseback riding.

test008

Some farmers are already protesting the import of horseback riding led by the government and the horseracing society. Retired horses in Gyeongju are also negatively affecting the proper price formation of horseback riding. Last year's passenger horse auction was also below expectations. This is because the production cost is higher than expected. Although artificial insemination has been performed in Jangsu since 2013, if the schedule such as pregnancy tests is delayed from the original date, transportation costs, and horse riding costs are included, a production cost of at least 10 million won will be set when nurtured for about two years. However, those who want to buy them want to buy less than 5 million won, as seen in last year's horse auction. Safety accidents can occur and there is a clear impact on price formation if horses from Gyeongju go to horse riding grounds and ordinary places at low prices. It is urgent to study other applications. What is important is to lower production costs.

test008

I started late, but I completely fell in love with it, and at the age of 57, I obtained a daily sports instructor's license and am a referee in national competitions every year. I also liked golf, but I quit while riding horses. Golf was expensive and not fun. In fact, horseback riding is a sport that costs less money. In the provinces, it can be done cheaper. It is good in every way, so I expect that horseback riding will become popularized quickly. You have been appointed as the first president of the Korea Association of Riding Horse Producers, a nationwide association led by actual producers. Now I am 65. I have a private business, a lot of work in other sports, and I run a horse riding club. However, in order to foster our horse industry, I think now is the time to foster domestic horseback riding. Even if we could not see light in our own country, we decided that it was time to build a foundation for the next generation, and that's what I started with that thought. It's something I can do because I'm

test008

Chairman Lee Young-yoon started horseback riding to "live" and became crazy about horses. Since I was a middle and high school student, I visited Ttukseom Riding Range to see and ride horses several times a year, but I didn't know it was interesting. As a sports enthusiast, he was diagnosed with a brain tumor and underwent two long surgeries in the winter of 2002. After spending two months in the hospital, he decided to ski or ride his favorite car to the fullest before he died, and he was given the horse as if it was fate. When he was discharged from the hospital, he had no sense of balance and couldn't even walk properly, such as swinging. He was even diagnosed with Grade 3 brain lesion disorder. He started horseback riding at the recommendation of his doctor. He was active in the sports world, serving as the chairman of the Chungju Horse Racing Association, the national sports event, and the official chairman of the board of supporters for the PyeongChang Winter Olympics. While learning horseback riding

test008

We operate the system thinking about what people who ride horses want, not based on my standards. As a business operator, it is natural to generate profits. However, it is important to follow the principles even if it is a little difficult. It is even more difficult now if you take out this and that, it is a vicious cycle. The more difficult it is, the more you must adhere to the principles and try to have perfect facilities. The same is true of the labor costs for instructors. If you try to give less and work a lot because the situation is difficult, you cannot hold it and leave. Of course, there are instructors who have not been able to understand the basics. I have experienced several such instructors. There were many cases where I taught them for a long time and if I wanted to use them now, they would come and disappear without saying a word.

test008

Chairman Hyun said that the Horse Racing Association has been strengthening communication with customers by launching a new brand called Let's Run Park in place of the Racecourse over the past three years and transforming the existing over-the-counter sales center into a cultural empathy center where various cultures coexist. In addition, it has transformed the racetrack from a space where families and couples can come and enjoy without any burden, such as opening an "Amazing Lounge" with various experience facilities and convenience facilities in the Ferris wheel of Let's Run Park Seoul and holding events and cultural events throughout the year. In addition, he stressed that internal innovations such as introducing competitive principles in management and organizational management are successfully being promoted.

test008

I participated with the goal of winning the championship, but I was worried that it would not be an easy race because there were many strong opponents ahead of the competition. I would like to thank all the horseshoe members, including assistant teacher Park Jae-woo, who worked hard to win the championship in difficult conditions. It was the recommendation of assistant teacher Park to meet Chang-se, and I was so happy to see him leading the pack when I went to the ranch. I opened two fingers at the awards ceremony, and raised one thumb at the Sports Seoul Boat Race. Personally, I can spread all five fingers with my greed. Thank you to the horse racing fans who always support me. I think today's victory was possible because there was a horse racing fan who never forgot to cheer for me.

test008

In the name that the project should be carried out despite this situation, the livestock development fund will be invested to support the pilot production of passenger horses from April 1st. In the meantime, the Horse Industry Journal met with Lee Young-yoon, the first chairman of the Korean Association of Riding Horse Producers, who was approved for establishment on February 23 this year, at a general meeting of promoters in Jangsu, Let's Run Farm on November 6th last year, and interviewed him on March 17th about Korean-style passenger horses and their problems. [Continued on page 3] "We will continue to strive to develop the city-supported 'whole' area ahead of next year's National Sports Festival." The market for production farms is an equestrian site…The interview took place for more than two hours, saying, "We need to revise the farmland law and break down regulations to foster it." He is the first president of a private-led association, but he was a "farmer" who saw him at last year's promoters'

test008

It has been continuously importing so-called "professional passenger horses" from advanced horse industry countries such as Germany, as well as Quarter Holes, Sherland Pony, Hanoverian, and Halflinger. However, even if the average income is high and the self-burden is lowered to 40%, it is more burdensome to farmers than it is to import directly, and it is being neglected because it is different from the actual domestic demand such as weight loss. Some production farms, including the J.J. Lucitano Ranch, are conducting experiments to directly import, breed and create improved species by visiting overseas regions. However, most farms follow the direction of the government and the horse society, and do not know how to foster the latter period such as chunchi, and there is no sales channel, so they only lose money. For example, in the case of Quarter Holes, which is produced in North Gyeongsang Province, critics say that the project has already failed. The disposal of Gyeongju's retirement horses,

test008

Demand creation is also important for the fledgling Korean horse industry to enter its full-fledged trajectory, but there is no disagreement among experts that it must have a variety of horse resources above all else. Even in Jeju, the home of horses, there was often a "no horse" on site, and when the "2014 Horse Industry Survey" was announced in May last year, the number of domestic horses was significantly smaller (about 25,000) than previously known, embarrassing officials. The racing industry is still making remarks about the identity and performance of "domestic racehorses," and there are no guidelines for what kind of Korean-style passenger horses are, including Hanlamas, and how they should be carried out if they are improved or nurtured. In the future, the administration devalues the value of our resources by being swayed by emotional logic, and some related organizations are continuing to argue about cutting their own weight in the fight for interest.